Digitally Enabled Services

Vehicle Ownership Experience -
Value Proposition

Vehicle Ownership Experience

Value Proposition

Discover the advantages of partnering with Rosmerta Digital and see how the Urja platform can transform your vehicle ownership experience

Enabling OEMs to focus on Core

Rosmerta Digital’s value proposition enables OEMs to focus on their core activities

Differentiating from the Traditional Sales Channel

Key Advantages Over Dealers

Scale Up Speed

  • Country wide presence
  • Customizable in-house digital platform - quick scale up benefit for D2C OEMs across states

Increased Customer Convenience

  • Convenience and flexibility to customers
  • Avoid multiple dealership visits

Unified Customer Experience

  • Uniform process flow across the country
  • Lower-than-industry TAT across the country

Better TAT

  • Customers get registration numbers faster by in 1 day
  • Streamlined process with multiple checks and balances
  • Dedicated team of 400+ employees

Rosmerta Digital Services - Competitive Advantage

Unparalleled Domain Expertise

  • Pioneering advantage in the OEM services business
  • Dedicated team of 400+ people
  • Domain experts, deep
  • understanding of the Automotive Ecosystem

Unmatched Industry Relationships

  • Strong relationship with OEMs
  • Strong partnerships with Regional Transport Authorities (RTO) and other central and state entities


  • In-house digital platform, “Urja” to help manage workflow
  • Tech increases efficiency and transparency
  • Reduced cost of operations
  • Technology Stack is completely customisable and is being used across multiple businesses
  • E-Commerce app for spares sales to Auto Retailers (Being Developed)